Case Study: Designing a Retail-Ready Half-Pallet Display for Glass Bird Feeders

The Challenge A leading consumer goods brand was asked by a major U.S. retailer to develop a retail-ready half-pallet display for their newly launched glass hummingbird feeder. The display had to support 72 units of fragile glass product, posing a substantial weight and structural challenge. The brand’s existing packaging partner was unable to engineer a […]