Paper Weight Conversion Guide: GSM, PT, and Basis Weight Explained
Specifying paper and paperboard correctly is foundational to packaging performance, print quality, freight cost, and retailer compliance. Yet paper weight terminology varies widely between metric and US systems, and between weight-based and thickness-based measures. This guide explains how GSM, pounds (lbs), points (pt), and millimeters (mm) are used in US packaging and printing – and […]
Case Study: EPS-Free Retail Packaging for Homegoods with 36% Less Volume
The Challenge A growing homegoods brand was preparing for national retail rollout but faced mounting concerns over its existing retail packaging. The current solution relied heavily on EPS foam, which added unnecessary weight, increased shipping volume, and conflicted with the sustainability goals of both the brand and its retail partners. The packaging also failed to […]
Top 5 Packaging Printing Methods Explained
Choosing the right packaging printing method is critical to aligning brand identity with cost, performance, and supply chain efficiency. Different printing techniques vary in quality, speed, substrate compatibility, and unit economics – so the right solution depends heavily on your packaging format, order volume, visual requirements, and market positioning. Whether you’re a packaging engineer optimizing […]