Paper Weight Conversion Guide: GSM, PT, and Basis Weight Explained
Specifying paper and paperboard correctly is foundational to packaging performance, print quality, freight cost, and retailer compliance. Yet paper weight terminology varies widely between metric and US systems, and between weight-based and thickness-based measures. This guide explains how GSM, pounds (lbs), points (pt), and millimeters (mm) are used in US packaging and printing – and […]
Case Study: Designing a Retail-Ready Half-Pallet Display for Glass Bird Feeders
The Challenge A leading consumer goods brand was asked by a major U.S. retailer to develop a retail-ready half-pallet display for their newly launched glass hummingbird feeder. The display had to support 72 units of fragile glass product, posing a substantial weight and structural challenge. The brand’s existing packaging partner was unable to engineer a […]
Paper Packaging Structural Design Essentials
Unlock the fundamentals of paper packaging design. From dielines and locking tabs to lid types and bottom closures, this guide helps you make smarter structural choices—whether you’re developing new packaging or reviewing supplier proposals.
RGB vs. CMYK: Understanding the Difference
RGB and CMYK are standard color models used in different scenarios, but do you know which one to use and when? Whether you’re a designer, printer, or simply curious, understanding these color models is essential. In this article, we break down the key differences between RGB and CMYK and offer practical tips for their use. […]