Understanding Pallet Display Types: Full, Half, and Quarter Pallet Displays

Pallet Displays: The Retail-Ready POP Solution

Pallet displays are one of the most effective retail-ready display formats for warehouse clubs, supermarkets, and big-box retailers. Designed to move directly from warehouse to sales floor, they eliminate secondary unpacking and setup — helping brands reduce labor, improve speed-to-shelf, and maximize product visibility.

At GreenDot Packaging, we design and produce custom full pallet, half pallet, and quarter pallet displays tailored to your product size, weight, and retail environment. Below is a quick guide to each display type and how to choose the right one for your program.

1. Full Pallet Displays

Full pallet displays occupy an entire standard 48” x 40” pallet footprint and are ideal for large-volume promotions or product launches.

Key Benefits:

• Maximum stocking efficiency and product capacity
• High visibility for warehouse clubs like Costco, Sam’s Club, and BJ’s
• Designed for easy handling with forklifts and pallet jacks
• Can incorporate display racks, stacked trays, or custom corrugated structures

Best for:
Bulk packaging, seasonal promotions, or high-turnover SKUs requiring fast replenishment.

2. Half Pallet Displays

Half pallet displays take up half of a standard pallet, typically 24” x 40” or 48” x 20”, and are often used in grocery, convenience, and club retail formats where flexibility is important.

Key Benefits:

• Easier to maneuver within tighter aisles
• Suitable for moderate product quantities
• Can be combined (two per pallet) for co-promotion or variety packs
• Offers strong visual impact with efficient use of floor space

Best for:
Mid-size product programs, cross-promotions, or secondary placement near category aisles.

3. Quarter Pallet Displays

Quarter pallet displays, also called club trays or modular pallet displays, occupy just ¼ of a standard pallet (typically 20” x 24”).

Key Benefits:

• Compact and versatile — ideal for endcaps and high-traffic areas
• Enables multiple brands or SKUs to share a single pallet
• Easy to reposition or rotate for promotional cycles
• Minimizes shipping and handling costs

Best for:
Trial-size products, impulse buys, or multi-SKU retail programs.

Choosing the Right Pallet Display

Selecting the right pallet display depends on several factors:

• Retailer requirements: Club stores often have strict footprint and height limits.
• Product dimensions and weight: Ensure load-bearing capacity and stability.
• Budget and shipping efficiency: Larger displays can reduce handling costs, while smaller formats maximize flexibility.
• Sustainability goals: GreenDot offers FSC-certified and fully recyclable corrugated options.

Our engineering and structural design teams can help you balance branding, protection, and logistics efficiency for your retail display program.

Let’s Build Your Next Display

From concept design and prototyping to print production and logistics, GreenDot Packaging provides end-to-end support for your pallet display projects.

Contact us to discuss your next retail program or request a quote.